For over 35 years, Steve Hed spent his energy developing the best cycling equipment available. When it came to wheels, the end goal was simply to make them as fast as possible. It may sound easy, but the journey to building the world's fastest wheels is complicated, and ever-changing. In the pursuit of speed, Steve continually pushed the envelope to its fullest; no stone left unturned. HED is known for building the world's most aerodynamic wheels, a title that all wheel companies wish they could claim.

Most people do not realize that HED goes a lot further than just aerodynamics to bring you the fastest wheels on earth. Other important issues such as tire performance, stability in crosswinds, lateral stiffness, drivetrain efficiency, durability, comfort, quality control, carbon fiber manipulation, and weight are also carefully considered. Each wheel addresses these aspects in different ways, and this is truly where science meets art – and Proven Speed was born.

Back in 1984, Steve Hed started his company building aerodynamic disc wheels. At that time, HED was the only company able to make them affordable to the average person. With his wind tunnel experience and deep manufacturing knowledge, it became obvious to Steve that his disc wheel provided a huge aerodynamic advantage. Using them as a front wheel, however, created steering problems that could be dangerous in windy conditions. In order to solve this problem, Steve invented the deep section carbon wheel that we all see today. In hindsight, this seems like a simple solution, but back in the 80's it was revolutionary.

Founded in the mid-1980’s by Steve and Anne Hed, the company continues to embody his design philosophy even after his tragic passing in 2014. Known as Proven Speed, this mantra encapsulates a theme of bringing every rider the best possible, most reliable, fastest, and most well-rounded cycling products.

Steve’s legacy lives on, and the company is now run by Steve’s wife, Anne, in an all-new Minnesota factory. In 2014, Anne was awarded the Established Business Owner of the Year for Minnesota, by the National Association of Women Business Owners. More recently, HED was a winner of the 2016 FedEx Small Business Grant, and was nominated for the 2016 Deubener Award and Forbes Small Giants. An extensive article about Anne and HED Cycling can be found at Forbes online.

In addition to making their own wheels and components, HED is a world-renowned contract manufacturer. In 2016, Cérvelo Cycles introduced their groundbreaking P5X triathlon bike, exclusively manufactured by HED in their Minnesota factory.